There are widely divergent opinions about what it means to be strategic. When the question “What does the word strategic
mean to you?” was posed in a social media forum, these were two of the responses:
Strategy to me is the plan your company puts in place that guides the decisions being made on a daily basis. Having a good strategy usually requires all areas of the company to be making decisions leading toward the same outcome or goal.
For us, it’s really about sales. Marketing can help qualify leads, but then what? How are you perceived by your prospects? What are your unique values in the marketplace today? Who really is your target market? All of that should boil down to a solid positioning. Given the budget ...