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The Complete Idiot's Guide® To Strategic Planning by Lin Grensing-Pophal

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Some Steps to Get You Started

Conducting a SWOT analysis is a very straightforward activity that you can easily accomplish with a minimum of time and effort. Following are some recommended steps to plan for and begin your SWOT analysis.

Select a SWOT Facilitator and Recorder

The role of the facilitator will be to gather input from the group, to make sure everyone has a chance to participate, and to keep the group on track. The facilitator is not someone who will actually contribute to the discussion but someone who will help to keep the process moving forward. While the SWOT facilitator may or may not be the same as the facilitator for your strategic planning process, it is usually more effective if he or she is not part of the larger team. ...

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