O'Reilly logo

The Complete Idiot's Guide® To Strategic Planning by Lin Grensing-Pophal

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

A Clear Organizational Mission

Which comes first, the mission or the vision? That’s a debate that rages in far too many boardrooms across the country. Sometimes you’ll see the mission listed first in a diagram that aligns mission, vision, and values. And when we see the words used in business books and journals, they’re often written in that order; however, this probably has more to do with how the phrase sounds than the actual order of the terms. In fact, the vision is the highest level of these statements, the mission comes next, and the values support the ability of the organization to achieve both.
But we’ll start with mission here as well because it is the statement that reflects the reality of what your business does and whom it serves. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required