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The Complete Idiot's Guide® To Strategic Planning by Lin Grensing-Pophal

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Market Share

Market share is the percentage of sales that a business is generating from a defined market. It can be difficult to calculate because it can be difficult to get good information about exactly who is buying what; however, estimates can be made based on general knowledge about buying habits for certain types of products and services.
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DEFINITION
Market share is the percentage of the total available market that a business serves. It may be measured based on number of customers, revenue, or unit sales.

Measuring Market Share

To measure market share effectively you will need …
A specific definition of your market.This might vary ...

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