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The Complete Idiot's Guide® To Strategic Planning by Lin Grensing-Pophal

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Conducting Your Own Research

If you need information that you don’t have on hand and that secondary sources can’t adequately provide, you may decide to do your own research. But in fact, you are doing research all of the time, whether you realize it or not. Each time you ask a customer about their experience, you are doing research. Your web traffic statistics represent research. Your observations of employee behaviors and attitudes represent research. If you do employee or customer satisfaction surveys, those represent research. Research simply involves gathering information. Some of the most common methods of conducting research involve observation, focus groups, surveys, and polls. Observation is ongoing and informal. It’s the kind of research ...

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