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The Complete Idiot's Guide® To Strategic Planning by Lin Grensing-Pophal

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Clarifying Your Strategic Planning Goal

The first step in ensuring success for your strategic planning efforts is defining your strategic planning goal. It seems simple, but too many skip this step or don’t give it the attention it deserves. Your goal should be clear, measurable, and objective—something that, when the planning process is over, two independent observers could look back on it and say: “Yes, we achieved it,” or “No, we didn’t.” You don’t want to leave anything to chance.
All members of your planning team should have the same endpoint in mind. Gaining consensus on this endpoint and making sure that it is clearly stated is critical. In addition to being measurable and agreed upon, your strategic planning goal should be achievable. ...

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