O'Reilly logo

The Complete Idiot's Guide® To Strategic Planning by Lin Grensing-Pophal

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Introduction
Strategic planning is often viewed as a necessary evil by small businesses. And that’s the good news! Far too many companies fail to create a strategic plan. That is so unfortunate, because the process of creating a strategic plan—whether for the organization as a whole, for an important function (like marketing or human resources), or for a department—can provide a valuable road map to ensure that business resources—time and money—are being used effectively.
Strategic planning does not have to be a laborious, labor-intensive, academic process. It can be an invigorating, team-building process that helps all the members of a business get on the right track toward achieving some specific goal.
The Complete Idiot’s Guide to Strategic ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required