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The Complete Idiot's Guide® To Strategic Planning

Book Description

Get ahead of the competition with some expert planning.

As any business manager knows, success doesn't just happen. It takes hard work and planning to get the desired results. Strategic planning is the discipline that helps businesses build on their present success by analyzing all the factors that can impact the future and take measures to anticipate them. The Complete Idiot's Guide® to Strategic Planning offers clear and concrete discussions about:

* Defining business goals in mission statements

* Proven methods to gather the information necessary to formulate a strategy

* Anticipating the competition

* Executing a strategic plan

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Introduction
  4. Part 1 - Laying the Foundation
    1. Chapter 1 - What Is Strategic Planning?
      1. A Road Map for Success
      2. What It Means to Be Strategic
      3. Types of Strategic Plans
      4. Alignment Between Plans
    2. Chapter 2 - Nuts and Bolts of Strategic Planning
      1. When Should I Create My Plan?
      2. How Long Does It Take?
      3. What Will It Cost?
      4. Can You Do It Yourself?
      5. Finding Help When You Need It
    3. Chapter 3 - Building Blocks for Planning Success
      1. Clarifying Your Strategic Planning Goal
      2. Creating Ownership and Commitment
      3. Establishing Measures of Success
      4. Focusing on Execution
      5. Communication Is Key!
    4. Chapter 4 - Selecting the Right Team
      1. Who Has the Information You Need?
      2. The Team Leader and Facilitator
      3. The Role of the Team Leader
      4. The Role of the Facilitator
      5. Other Team Roles
      6. Keeping Team Members Engaged
    5. Chapter 5 - Pulling the Team Together
      1. Administrative Issues
      2. Team Facilitation Tools
      3. Stages of Team Development
      4. Managing Team Changes
  5. Part 2 - Gathering Key Information
    1. Chapter 6 - Situation Analysis
      1. How Situation Analysis Is Used
      2. Deciding What You Need to Know
      3. What Questions Do You Need Answered?
      4. Primary and Secondary Data
      5. Qualitative and Quantitative Information
      6. Conducting Your Own Research
      7. Developing a Process to Use Year to Year
    2. Chapter 7 - Industry Analysis
      1. How Industry Analysis Is Used
      2. What Industry Are You In?
      3. Where Do You Fit?
      4. Porter’s Five Forces Analysis
      5. Industry-Wide Challenges and Opportunities
    3. Chapter 8 - Market Analysis
      1. How Market Analysis Is Used
      2. Defining Your Market
      3. Assessing Customer Satisfaction
      4. Market Share
    4. Chapter 9 - Competitive Analysis
      1. How Competitive Analysis Is Used
      2. Who Are Your Competitors?
      3. Profiling the Competition
      4. What Makes You Stand Out?
      5. Using a Matrix to Determine Your Position
      6. Monitoring for Potential Competitors
    5. Chapter 10 - Internal Analysis
      1. How Internal Analysis Is Used
      2. Core Competencies
      3. Financial Position
      4. Employee/Staffing Issues
      5. What’s Working and What Isn’t?
  6. Part 3 - The Planning Process
    1. Chapter 11 - Mission, Vision, and Values
      1. A Clear Organizational Mission
      2. A Compelling Organizational Vision
      3. Your Core Values
      4. Making Values Explicit
      5. Achieving Alignment
    2. Chapter 12 - The SWOT Analysis
      1. How a SWOT Analysis Works
      2. The Elements of SWOT
      3. Flexibility Is Key
      4. Some Steps to Get You Started
      5. An Alternative Process
      6. Prioritizing the Inputs
    3. Chapter 13 - Setting Goals
      1. What Is a Goal?
      2. Ensuring Goal Alignment
      3. Establishing Goals
      4. Elements of Effective Goals
    4. Chapter 14 - Establishing Objectives
      1. What Is an Objective?
      2. Attributes of Effective Objectives
      3. Process vs. Outcome Objectives
      4. Avoiding Wishy-Washy Objectives
    5. Chapter 15 - Creating Strategies
      1. What Are Strategies?
      2. What Does It Mean to Be Strategic?
      3. Developing Your Strategies
      4. Selecting the Right Strategies
      5. Evaluation Tools
    6. Chapter 16 - Developing Tactics
      1. Creating Tactics
      2. Timing and Personnel
      3. Developing Action Plans
    7. Chapter 17 - Pulling It All Together
      1. Evaluating Plan Elements
      2. Aligning the GOST
      3. Internal Alignment
  7. Part 4 - Implementing and Updating the Plan
    1. Chapter 18 - Implementing the Plan
      1. Getting Feedback
      2. Creating the Final Plan
      3. Distributing the Plan
      4. Getting Buy-In and Approval
      5. Establishing Responsibility and Accountability
    2. Chapter 19 - Evaluating the Plan
      1. Measuring Your Success
      2. Reporting Formats
      3. Monitoring Performance
      4. Course Correction
    3. Chapter 20 - Communicating Progress
      1. Developing Your Communication Strategy
      2. Following the Strategic Planning Process
      3. Communication Channels
      4. Traditional Communication Channels
      5. Incorporating a Feedback Loop
      6. Regular Updates
    4. Chapter 21 - Making Adjustments
      1. Plans Are Living Documents
      2. Planning for Revisions and Updates
      3. The Annual (or More Frequent) Planning Cycle
      4. Keeping the Plan Alive
  8. Appendix A - Glossary
  9. Appendix B - Resources
    1. Books
    2. Websites
  10. Appendix C - Sample Strategic Plans
    1. Organizational Plan for a Health-Care Organization
    2. Organizational Plan for a Library
    3. Marketing Plan for a Health-Care Organization
  11. Appendix D - Evaluation of the Planning Process
    1. Strategic Planning Assessment
  12. Index