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The Complete Idiot's Guide® To Facebook®

Book Description

A definite 'add' to any Facebook user's library.

Facebook is not as user-friendly as the service would like people to think. As a result, it leaves many users scratching their heads over even the most fundamental features. The Complete Idiot's Guide® to Facebook gets readers registered and touring Facebook in the very first chapter and never lets up as it reveals the features that have made Facebook the number one social networking platform.

*Protecting profiles, tracking down friends and family, status updates, e-mail, chat, sharing, invites, and interest groups

*Using Facebook for personal branding, marketing a business, product, service, or nonprofit, or promoting a worthy cause

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Dedication
  4. Introduction
  5. Part 1 - Mastering Facebook Basics
    1. Chapter 1 - Meeting Facebook Face to Face
      1. What Is Facebook, Anyway?
      2. Putting Your Face on Facebook
      3. In Your Face with the Interface
      4. Adjusting Your Account Settings
      5. Following Facebook Rules and Etiquette
      6. Taking It Easy with Facebook Lite
      7. Help! Navigating Facebook’s Help System
      8. Quitting Facebook
    2. Chapter 2 - Fleshing Out Your Personal Profile
      1. Accessing Your Profile to Adjust It
      2. Changing Your Profile Photo
      3. Adding a Blurb About Yourself
      4. Controlling the Contents of the Information Box
      5. Editing Information About Yourself
      6. Education and Work
    3. Chapter 3 - Connecting with Friends, Family, and Classmates
      1. Knowing What It Means to Be a Friend
      2. Digging Up People You Know
      3. Befriending and De-Friending
      4. Expanding Your Reach with Networks
    4. Chapter 4 - Hitting the Wall … and Your News Feed
      1. Homing In on Your News Feed
      2. Checking Out Your Wall
      3. Posting to Your Wall or News Feed
      4. Responding to a Friend’s Post
      5. Posting to a Friend’s Wall
      6. To Share or Not To Share?
    5. Chapter 5 - Messaging … E-Mail, That Is
      1. Accessing Your Messages
      2. Outgoing! Sending Messages
      3. Taking Notice of Notifications
    6. Chapter 6 - Protecting Your Privacy and Profile
      1. Setting Your Privacy Preferences
      2. Defending Yourself from Hackers and Phishers
  6. Part 2 - Getting More Involved with Facebook
    1. Chapter 7 - Uploading and Sharing Photos
      1. Looking at Photos
      2. Preparing Photos for Uploading
      3. Uploading Photos
      4. Editing Your Photos and Albums
      5. Managing Your Photos with Third-Party Applications
    2. Chapter 8 - Uploading and Sharing Video Footage
      1. Viewing Other People’s Video Clips
      2. Recording and Uploading Video Footage
      3. Editing Video Information
      4. Embedding a Video
      5. Sending a Video Message via E-Mail
    3. Chapter 9 - Getting Organized with Groups
      1. A Group Is a Group Is a Group …
      2. Exploring Existing Groups
      3. Getting Involved in a Group
      4. Conversing in Groups
      5. Sharing Photos, Links, and Events with a Group
      6. Creating Your Own Group
      7. Managing Your Group
    4. Chapter 10 - Chatting with Friends in Real Time
      1. Let’s Chat!
      2. Setting Your Chat Options
      3. Setting Friend List Options
    5. Chapter 11 - Partay! Tracking and Announcing Events
      1. Accessing and Navigating the Events Application
      2. Checking Scheduled Events
      3. Announcing Your Own Special Event
    6. Chapter 12 - Taking Notes … and Sharing Them
      1. What Are Notes Exactly?
      2. Entering the Notes Zone
      3. Posting a New Note
      4. Feeding Blog Posts into Notes
  7. Part 3 - Harnessing the Power of Facebook Applications
    1. Chapter 13 - Exploring More Facebook Applications
      1. Grasping the Basics of Facebook Applications
      2. Making Your Apps More Accessible
      3. Responding to and Sending App Requests
      4. Editing Applications
    2. Chapter 14 - Playing Games with Friends and Strangers
      1. Oh, the Games People Play!
      2. Finding Games on Facebook
      3. Let’s Play Already!
    3. Chapter 15 - Facebooking with Your Mobile Phone
      1. Setting Up Facebook Mobile
      2. Texting to Facebook
      3. Uploading Photos and Videos from Your Phone
      4. Taking Facebook Mobile Web on the Road
    4. Chapter 16 - Shopping and Selling in Facebook’s Marketplace
      1. Going to Market
      2. Checking Out the Listings
      3. Responding to a Listing
      4. Posting Your Own Listing
  8. Part 4 - Getting Down to Business on Facebook
    1. Chapter 17 - Doing Business in a Social Setting
      1. The Business Case for Facebook
      2. Tapping the Power of Facebook Advertising
      3. Establishing a Following with Groups
      4. Engaging Members with Facebook Applications
      5. Do’s and Don’ts of Doing Business on Facebook
    2. Chapter 18 - Launching a Business-Based Page
      1. The Business Case for a Page
      2. Crafting and Customizing Your Page
      3. Populating Your Page with Relevant and Compelling Content
      4. Building and Maintaining Your Fan Base
      5. Tracking Page Effectiveness with Page Insights
    3. Chapter 19 - Mastering the Soft Sell with Social Ads
      1. Weighing the Pros and Cons of Facebook Ads
      2. Laying the Groundwork
      3. Launching Your Advertising Campaign
  9. Appendix
    1. Glossary
  10. Index