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The Complete Idiot's Guide® To Boosting Employee Performance by Susan Shelly, Marc Dorio

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Why Everyone Needs Customer Contact and Feedback

In most workplaces, plenty of interaction takes place among employees, and adequate interaction also occurs between employees and managers. In many workplaces, interaction also occurs between employees, managers, and customers. In some cases, however, communication between customers and employees is scarce or even nonexistent, and that can result in significant performance problems.
Just as employees and managers require interaction, they also need interaction with customers—or, at least, feedback from customers. A direct correlation exists between customer satisfaction and employee performance.
Employees who get positive feedback from customers tend to be motivated and willing to work hard ...

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