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The Complete Idiot's Guide® To Low-Cost Startups by Gail Margolies Reid

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Basic Marketing Techniques

It is quite possible to grow your market on a small budget. You should have already included marketing materials in your startup budget. You will not have enough money to pay for traditional advertising, but don’t worry. The following recommendations for no- or low-cost alternatives have helped many small businesses get off the ground.

Drumming Up Your First Customers

Here are some easy techniques to attract your first customers:
Craigslist: Check your local Craigslist website for help-wanted listings for your business category. You’ll still need to launch a marketing effort, but as you are ramping up you can start generating money right away by snagging the low-hanging fruit there for the picking on Craigslist. ...

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