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The Complete Idiot's Guide® To Recession-Proof Careers by Jeff Cohen

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Market and Survey Researchers

The last thing a company wants to do is spend gobs of money to create products nobody wants. It’s this desire to meet consumer demand that keeps market and survey researchers in business. Their job is to help companies understand the products and services people want and what price they’re willing to pay.
Outlook for Market and Survey Researchers
187
Sources: U.S. Bureau of Labor Statistics National Employment Matrix, State Occupational Projections
Typically, responsibilities for market and survey researchers include the following:
◆ Gather data on competitive product and service offerings to help clients find niches ...

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