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The Complete Idiot’s Guide® To: Search Engine Optimization by Michael Miller

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Introduction

Search engine optimization.

That’s a mouthful of a phrase to describe a deceptively simple concept—finding ways to make your website pop up higher in Google and Yahoo!’s search results.

I don’t need to tell you about Google and Yahoo! (and, to a lesser degree, Microsoft’s Live Search) and why they’re important for driving traffic to your website. The fact is, most people find your site by searching for something. If your site appears near the top of the search results, many of them will click through to your page; if your site doesn’t appear on the first page of results, you may not get anyone clicking at all.

This is why you need to do everything you can to fight your way to the top of the search rankings. This is what search engine ...

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