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The Complete Idiot’s Guide® To: Search Engine Optimization by Michael Miller

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Chapter 21. Integrating SEO into Your Online Marketing Plan

In This Chapter

  • Discovering the components of an online marketing plan

  • Learning how SEO fits into an overall online marketing mix

  • Working with all the elements of your marketing plan

  • Making online and traditional marketing work together

Search engine optimization is a necessary component of search engine marketing—using organic search engine results to drive traffic to your website, and thus sell your goods and services online. The better your SEO, the more effective your search engine marketing.

Search engine marketing, however, isn’t the only kind of online marketing you can or should do. It’s only one component of a well-rounded online marketing plan; you need to construct a marketing plan ...

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