In This Chapter
Discovering the components of an online marketing plan
Learning how SEO fits into an overall online marketing mix
Working with all the elements of your marketing plan
Making online and traditional marketing work together
Search engine optimization is a necessary component of search engine marketing—using organic search engine results to drive traffic to your website, and thus sell your goods and services online. The better your SEO, the more effective your search engine marketing.
Search engine marketing, however, isn’t the only kind of online marketing you can or should do. It’s only one component of a well-rounded online marketing plan; you need to construct a marketing plan ...