In This Chapter
Learning how to plan your project
Discovering the best ways to analyze the situation
Getting ready to implement the optimization
Preparing to monitor the results
Determining whether you should do it yourself—or hire a professional
In the first four sections of this book, we discussed the nuts and bolts of search engine optimization—what elements to focus on, what techniques to adopt, how to measure your results, and the like. Now it’s time to take a few steps backward and look at SEO as part of a company’s complete online marketing plan.
SEO shouldn’t be the sole component of your online marketing efforts. Yes, it’s important to attain a high ranking for your site in order to drive traffic ...