In This Chapter
Uncovering approaches that search engines don’t like
Avoiding the five most common SEO mistakes
Warning against black hat SEO techniques
So far in this book, we’ve discussed all the things you can—and should—do to increase your site’s ranking with the major search engines. But did you know you can do things to actually decrease your ranking? It’s true; the search engines despise certain techniques and penalize you for them.
That said, let’s take a look at the things you shouldn’t do when revamping your website. There’s a lot more than you might think!
It’s unfortunate and unfortunately common: many website designers work against their ...