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The Complete Idiot’s Guide® To: Search Engine Optimization by Michael Miller

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Chapter 18. Avoiding the Most Common Search Engine Mistakes

In This Chapter

  • Uncovering approaches that search engines don’t like

  • Avoiding the five most common SEO mistakes

  • Warning against black hat SEO techniques

So far in this book, we’ve discussed all the things you can—and should—do to increase your site’s ranking with the major search engines. But did you know you can do things to actually decrease your ranking? It’s true; the search engines despise certain techniques and penalize you for them.

That said, let’s take a look at the things you shouldn’t do when revamping your website. There’s a lot more than you might think!

Understanding What Search Engines Don’t Like

It’s unfortunate and unfortunately common: many website designers work against their ...

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