In This Chapter
Analyzing website statistics and performance
Monitoring your search ranking and tracking your competitors
Working with keywords and inbound links
Exploring other SEO tools
In Chapter 16, we examined the website-analysis tools offered by the big three search engines. While these are valuable (and free) tools, they may not offer everything you need to both optimize your site and track your site’s ongoing performance.
Rest assured, the technology industry abhors a vacuum. Thus, we have a thriving market for third-party SEO and website-analysis tools, many of which might prove useful for your own site optimization.
While the plethora of such tools makes a complete listing impossible in these pages, ...