In This Chapter
Defining social media
Understanding why social media is important
Optimizing for social media
Social media is the hottest new thing on the Internet. We’re talking social networking sites, social bookmarking and news sites, blogs, and other forms of online communities. These are all sites that enable social interaction between users—and, in some instances, create new virtual communities around user interests.
Optimizing your site for social media involves a lot of the same techniques you use for search engine optimization, along with some new tricks and techniques. If you want these social media sites to link to your site, you need to learn more about how social media ticks—and how to ...