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The Complete Idiot’s Guide® To: Search Engine Optimization by Michael Miller

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Chapter 12. Optimizing Your Site for Local Search

In This Chapter

  • Understanding why local search is important

  • Discovering how to submit your site for local search

  • Learning how to optimize for local search

Most websites aim for a very general, almost global audience. But broader is not necessarily better if you run a local or regional business. What you want is to attract visitors and customers from your trading region, not from another coast or hemisphere.

The problem, of course, is that if you do a great job optimizing your site for Google, Yahoo!, and the like, you will attract a lot of visitors that you don’t necessarily want. What you need to do, instead, is optimize your site for local search—to show up in the results of people searching in your ...

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