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The Complete Idiot’s Guide® To: Search Engine Optimization by Michael Miller

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Chapter 9. Optimizing Images and Videos

In This Chapter

  • Discovering how searchbots can index your images

  • Learning how to get your videos into the Google and Yahoo! search indexes

Throughout this book, I’ve stressed that searchbots pretty much ignore images, videos, and other media files. They crawl your site’s text and look at certain HTML tags, but that’s about it. This means, of course, that any content on your site that isn’t text is essentially invisible to the search engines.

So what do you do if you use a lot of images and videos on your web pages? Well, there are ways around the crawlers’ limitations, as you’ll learn in this chapter.

Making Images Visible to Search Engines

It’s true: searchbots can’t view images. When a crawler comes across a ...

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