In This Chapter
Understanding the importance of inbound links
Learning how to increase the number of sites linking to your pages
Discovering how to improve the quality of inbound links
Learning how to optimize internal links on your site
While content and keywords are important to increasing your site’s search ranking, they’re not the only indication of how relevant a page might be to a given search query. Google (and, presumably, other sites) also looks at how many and what kinds of sites link to your page, assuming that the more authoritative and relevant your content, the more inbound links you’ll have.
It’s imperative, then, to work on increasing the inbound links to your site. You need to work on not just ...