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The Complete Idiot’s Guide® To: Search Engine Optimization by Michael Miller

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Chapter 6. Optimizing Your Site’s HTML Tags

In This Chapter

  • Understanding how to optimize the <TITLE> tag

  • Learning how best to use <META> tags

  • Creating the most effective header tags

In Chapter 5, we discussed why keywords are important to SEO and how to choose the right keywords for your web pages. Well, one of the primary uses of keywords is within your site’s HTML code; most searchbots scan specific HTML tags for information they use in indexing a page. Insert your keywords and phrases into these tags, and you’ll improve your site’s results for that search engine.

Which HTML tags do you need to focus on? There are a few, but they’re relatively easy to work with—assuming you know a little HTML, of course. Read on to learn more.

Working with the <TITLE> ...

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