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The Complete Idiot’s Guide® To: Search Engine Optimization by Michael Miller

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Chapter 3. Google, Yahoo!, or Microsoft: Which Search Engines Should You Target?

In This Chapter

  • Understanding the Big Three search engines: Google, Yahoo!, and Microsoft Live Search

  • Discovering other search engines

  • Learning which search engines you should target

  • Optimizing for different sites

There’s no denying that the foremost search engine today is Google. In fact, more than half the web searches on any given day are done through the Google site.

But Google isn’t the only search engine out there; Yahoo!, Microsoft, and, to a lesser extent, Ask.com are also important players. With all of these search engines to deal with, should you choose one over another when you’re optimizing your site? For that matter, what’s different about the various search ...

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