In This Chapter
Understanding the Big Three search engines: Google, Yahoo!, and Microsoft Live Search
Discovering other search engines
Learning which search engines you should target
Optimizing for different sites
There’s no denying that the foremost search engine today is Google. In fact, more than half the web searches on any given day are done through the Google site.
But Google isn’t the only search engine out there; Yahoo!, Microsoft, and, to a lesser extent, Ask.com are also important players. With all of these search engines to deal with, should you choose one over another when you’re optimizing your site? For that matter, what’s different about the various search ...