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The Complete Idiot’s Guide® To: Search Engine Optimization by Michael Miller

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Chapter 1. How Search Engines Work

In This Chapter

  • Storing information on the web

  • Remembering the old ways to search—Gopher, Archie, Veronica, and WAIS

  • Exploring new ways to search—directories and search engines

  • How search engines work

  • What pages search engines have trouble indexing

Search engines are an essential part of any company or website’s online marketing plan. Yes, you can purchase banner ads and pay-per-click ads, but you’ll still get a majority of links from good old-fashioned search engine results. That’s right, despite the best efforts of web advertising firms, most users continue to find the sites they want by searching for them.

That’s why you’ve bought this book, after all—to improve your placement in those search engine results. But ...

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