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The Complete Guide to Successful Event Planning, 2nd Edition

Book Description

Gathering people together for a special event is always a challenge. Even for the experienced planner, each event is unique. The revised second edition of this award-winning book is designed to assist any planner with meeting all the challenges that surround a production. Whether you find yourself in charge of one important event or you have chosen event planning as a career, you want your events to be incredibly successful and remembered for years to come. A memorable event is one that flows smoothly with every detail carefully orchestrated and meticulously produced with the participant in mind. Successful events do not just fall together; they are the result of hard work, creativity, awareness, and careful attention to detail - every detail.

Table of Contents

  1. The Complete Guide to Successful Event Planning REVISED 2nd Edition
  2. Table of Contents
  3. Author Dedication
  4. Acknowledgements
  5. Foreword
  6. Section 1
    1. Chapter 1: Introduction
      1. What is New in this Edition?
      2. My Story
    2. Chapter 2: This Guide is for You
      1. The Scope of This Book
    3. Chapter 3: The Anatomy of an Event
      1. Special and Social Events
      2. Business and Educational Events
      3. Why People Meet
      4. Who are Your Participants?
      5. Location, Location, Location
      6. What All Events Have in Common
      7. Job of an Event Planner
  7. Section 2
    1. Chapter 4: Defining Your Purpose
      1. Goals and Objectives
    2. Chapter 5: The Planning Sessions
      1. Designing the Planning Session
    3. Chapter 6: Where is the Money?
      1. Creating a Budget
  8. Section 3
    1. Chapter 7: Taking Responsibility for Our Actions
      1. Green Event Planning and Corporate Social Responsibility
    2. Chapter 8: Planning for Society and the Environment
      1. Is This Event Necessary?
      2. Think Locally
      3. The Socially Green Game Plan
      4. Beyond Recycling
      5. Carbon Offsets
      6. Green Venues and Locations
      7. Participants as Green Travelers
    3. Chapter 9: Planning for a Cause
      1. Creating Partnerships
  9. Section 4
    1. Chapter 10: Getting Down to Business
      1. Choosing Dates and Times
      2. Choosing a Destination
      3. Choosing a Site
      4. Creating the Agenda
    2. Chapter 11: Creating Atmosphere
      1. Room Setup and Designs
      2. Audiovisual Choices
      3. Program Material and Promotional Gifts
    3. Chapter 12: Food and Beverage
      1. Know Your Audience
      2. Trends Come and Go
      3. Working with the Venue and Caterer
      4. Cost-Cutting Suggestions
      5. Alcohol Liability
    4. Chapter 13: Marketing and Networking
      1. Promoting Your Event
      2. The Invitation
      3. Designing Your Website
      4. Reaching Your Target Market
      5. Timing
  10. Section 5
    1. Chapter 14: New World of Technology and Networking
    2. Chapter 15: Staying on Top of Technology
      1. Know What You Need
      2. Audiovisual Services and Equipment
      3. Internet Access
      4. Using Virtual Events
      5. Hybrid Events
    3. Chapter 16: Social Media and Social Networking
      1. The Role of Social Media
      2. Going Forward
  11. Section 6
    1. Chapter 17: Contracts, Insurance, and Security
      1. About Contracts
      2. Signing with Vendors and Suppliers
    2. Chapter 18: Insurance
      1. Types of Insurance
  12. Section 7
    1. Chapter 19: Security Issues
      1. High-Profile Guests
      2. Crowd Control
      3. Data Security
      4. Network Protection
      5. Create Your Privacy Policy
    2. Chapter 20: Logistically Speaking
      1. Finalize and Confirm Details
      2. Event Materials
      3. Shipping
    3. Chapter 21: The Day has Arrived!
      1. When You Arrive
      2. Rehearsal
      3. Registration Check-In Area
      4. On-Site Management
      5. Contingency Plan
    4. Chapter 22: Wrap It Up!
      1. Pay the Bills
      2. Debriefing
      3. Thank Yous
      4. Evaluations
      5. Final Report
  13. Glossary
    1. A
      1. B
      2. C
      3. D
      4. E
      5. F
      6. G
      7. H
      8. I
      9. K
      10. L
      11. M
      12. N
      13. O
      14. P
      15. Q
      16. R
      17. S
      18. T
      19. U
      20. V
      21. W
      22. Y
  14. Appendix A: Tips to Becoming a Great Planner
    1. Associations and Organizations
      1. Trade Publications
      2. Qualities of an Event Planner
  15. Appendix B: Resources
  16. Appendix C: Checklists
    1. Designing and Defining Your Event
      1. Task Status Report
      2. Budgeting
      3. Site Selection
      4. Speakers and/or Entertainer Arrangements
      5. Food and Beverage Functions
      6. Quick Reference Guide for Food and Beverage Servings
      7. Room Setup and Audiovisual Needs
      8. Complete Room Setup
      9. Registration Setup
      10. Plan for a Cause
      11. Designing Your Promotional Material
      12. Social Media/Networking/Marketing
      13. Post Event Fact Status Sheet
      14. Environmental Checklist for Venue Selection
      15. Sample Speaker and/or Entertainer Agreement
      16. Timelines
      17. Timeline for a Smaller Events
      18. Large Event Timeline
    2. Calculating Food Portions
    3. Employers That Hire Event Planners
    4. Certification Programs
    5. Planning for the Environment
    6. Planning Your Beverages
      1. Beverage Menu Planning
        1. Hard Liquor and Wine
    7. Planning Session Goal Query – high level
    8. Quick Reference Guide: Food and Beverage Servings
      1. Alcohol Service
        1. Receptions
    9. Room Design and Setup
      1. Room Setup Options
        1. How to Calculate Room Capacity
    10. Room Setup From the Caterer’s Perspective
      1. Tips for Room Setup
        1. Room Appearance
        2. Buffet Setup
    11. Room Set-Up
    12. Evaluation Form
    13. Sample Speaker Agreement
  17. About the Author
  18. More Great Titles from Atlantic Publishing