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Fig. 1 ISO 400 f2.8 at 1/60th

This closeup study of cuffl inks was shot wide open at an aperture of f/2.8 on a 105-mm macro lens. Food photographers had set this trend of shallow depth of fi eld in the late 1990s and this was my take on their style.

2

Developing a Style

why should you need a distinct and coherent style? Because your work and the way it is presented needs to be recognizable – it needs to stand out from the work of other photographers. That’s the key to generating continuing demand for your work.

Magnum photographer Martin Parr once told me ‘an album of pictures should be a complete body of work that is eloquent and self-supporting.’ ...

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