Acknowledgments
This book would not have happened had Judah Phillips not introduced me to his publisher at Pearson. Thank you, Judah, for helping to make my dream of publishing a book come true.
I am a huge fan of Mathew Sweezey and honored that he has contributed the foreword; thank you.
I’d like to thank the colleagues who graciously agreed to be interviewed for this book. To Jane Buck, Stefanie Lightman, Alex MacAaron, John Matera, Hans Riemer, and Heidi Unruh; thank you so much for sharing your expertise with the world.
Although I came to the position with decades of experience, I have learned so much more about B2B marketing during my tenure as Chief Marketing Officer of SiteSpect. Thank you, Eric Hansen and Larry Epstein, for taking a chance ...
Get The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
