The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy

Foreword

It’s a New Day, and I’m Feeling Good

It’s no wonder that these timeless lyrics from the 1965 hit single have resonated through the ages. It isn’t just Nina Simone’s deep, unparalleled contralto or the muffled appeal of the early recording; there’s nothing more seductive than the concept of a new age beginning. This iconic song perfectly embodies the world it was born into—an era that was new, visceral, evolving at lightning speed, and filled with unprecedented ideas. I can only imagine the feeling that the music executives had when Nina’s words washed over them for the first time, but I imagine it was a sense of tingling excitement, optimism, and awe. It’s a feeling that accompanies most new ages, including the new age of business-to-business ...