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The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy by Kim Ann King

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14. Conversations with B2B Marketing Experts

Because this book has been written from my own perspective, I thought it would be helpful to bring in a few other expert voices to round out the picture of what it means to be a B2B marketing practitioner today. I’ve worked with these executives in various capacities over the years and value their opinions on all things marketing. These are our experts:

Image Jane Buck, Director of Customer Acquisition, Dyn

Image Stefanie Lightman, Senior Vice President of Global Marketing/Corporate Strategy, Sitrion

Alex MacAaron, ...

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