Because this book has been written from my own perspective, I thought it would be helpful to bring in a few other expert voices to round out the picture of what it means to be a B2B marketing practitioner today. I’ve worked with these executives in various capacities over the years and value their opinions on all things marketing. These are our experts:
Jane Buck, Director of Customer Acquisition, Dyn
Stefanie Lightman, Senior Vice President of Global Marketing/Corporate Strategy, Sitrion
Alex MacAaron, ...