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The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy by Kim Ann King

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12. Staffing

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In the current competitive hiring environment, finding the right marketing resources and building an effective team are more difficult than ever. As we’ve reviewed the trends, technologies, and tactics required for stellar B2B marketing, perhaps none is more important than having the right DNA in place. But the right people are difficult to find, because today’s B2B marketers must have an almost impossible pantheon of skills and talent. They must:

Image Be able to turn goals into strategies

Be able to differentiate their products

Be able ...

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