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The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy by Kim Ann King

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10. Programming, Part 3: Organizational Enablement

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Although brand awareness and demand generation programs are important in generating visibility, credibility, leads, and buyer preference, marketing is also in a position to help sales close deals through sales enablement activities, to retain customers through loyalty programs, and to support the entire organization through creative and editorial services.

Sales Enablement

Enabling your sales team is all about getting the right sales content into the hands of the right sellers at the right time through the right channel to move the right sales opportunity forward. The place to start is with two-way ...

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