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The Complete Guide to Business Analytics (Collection) by Thomas H. Davenport

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24Indications and Warning Analysis

Short Description

Indications and warning (I&W) analysis is a premonitory technique for regularly and systematically tracking key assumptions about the task environment and rivals into the future in order to alert decision makers when the situation changes in a potentially significant and risky way. To anticipate and prevent potentially significant hostile marketplace movements or surprises, I&W analysts try to connect clues gleaned from what could be massive quantities of complex and evolving data. Done well, I&W analysis acts as an alarm to decision makers and reduces the incidence of surprise, uncertainty, and risk. I&W also alerts decision makers to developments that run counter to their planning assumptions ...

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