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The Complete Guide to Business Analytics (Collection) by Thomas H. Davenport

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21Event and Timeline Analysis

Short Description

Event and timeline (E&T) analysis is a group of related techniques that display events sequentially in a visual manner. Event analysis isolates external events and highlights trends, commonalties, and aberrations in competitor or other-actor behavior. When done systematically, E&T analysis can uncover important trends about a firm's competitive environment and serve as an early-warning function by highlighting when a competitor or another market player is straying from its normal course of behavior.

Background

Throughout history, different cultures have displayed diverse beliefs about the nature of time. It can also have an important place in the nature of competition between rivals in the marketplace. ...

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