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The Complete Guide to Business Analytics (Collection) by Thomas H. Davenport

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13Shadowing

Short Description

Shadowing is one of the newer analytical techniques that monitors specific competitors or markets in a high degree of detail to learn how a specific competitor might think, reason, and react. It means learning as much as possible about a competing firm's managers in order to predict what they might do. The competitive knowledge afforded by shadowing will allow a firm to make reasonably accurate inferences regarding the strategic and tactical intentions of rivals.

Background

Shadowing is the commercial application of a concept long used by opposition politicians in the British parliamentary system and throughout the Commonwealth. Opposition members of legislative assemblies or Parliaments regularly form "shadow cabinets," ...

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