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The Complete Guide to Business Analytics (Collection) by Thomas H. Davenport

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1Business and Competitive Analysis: Definition, Context, and Benefits

Business competition now comes in many different forms and from a great variety of competitors, and the challenges are increasing. Successfully positioning the enterprise, properly deciding on the correct allocation of resources, and deciding what an acceptable level of performance might be in such a competitive environment are key tasks of senior decision makers. Consequently, skillful business and competitive analysis (BCA) is critically important in determining how an enterprise can compete and deliver value to its stakeholders.

This book is designed to assist analysts to develop high value insights, to aid them in making sense of the competitive environment confronting ...

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