“Too much data and not enough insight? Fleisher and Bensoussan offer a fabulous solution to the problem. Business and Competitive Analysis provides a nice combination of theory and practice, including a comprehensive, wide-ranging description of analytical techniques. Providing a strong complement to their previous work, Strategic and Competitive Analysis, this latest work is a ‘must read’ for anyone analyzing strategic and tactical issues across the competitive landscape.”
—Timothy J. Kindler, Director, Competitive Intelligence, Eastman Kodak Company and 2005 President, Society of Competitive Intelligence Professionals
“Baruch’s Law reminds us that, ‘when all you have is a hammer, everything looks like a nail,’ a condition describing the single ...
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