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The Complete Guide to Business Analytics (Collection) by Thomas H. Davenport

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10. Linking Decisions and Analytics for Organizational Performance1

Thomas H. Davenport

If the goal of better information—and better analysis of it—is ultimately better decisions and actions taken based on them, organizations must have a strong focus on decisions and their linkage to information. Businesses need to address how decisions are made and executed, how they can be improved, and how information is used to support them. And they must look at all types of decisions. This includes strategic planning decisions made by senior management to everyday operational decisions made by employees on the front line, or automated by back-end systems.

Improving decision processes has obvious benefits. Many organizations suffer from poor decision processes ...

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