You are previewing The Complete Guide to Business Analytics (Collection).
O'Reilly logo
The Complete Guide to Business Analytics (Collection)

Book Description

A brand new collection of business analytics insights and actionable techniques… 3 authoritative books, now in a convenient e-format, at a great price!


3 authoritative eBooks deliver comprehensive analytics knowledge and tools for optimizing every critical business decision!


Use business analytics to drive maximum value from all your business data! This unique 3 eBook package will help you harness your information, discover hidden patterns, and successfully act on what you learn. In Enterprise Analytics, analytics pioneer Tom Davenport and the world-renowned experts at the International Institute for Analytics (IIA) bring together the latest techniques, best practices, and research on large-scale analytics strategy, technology, implementation, and management. Using real-world examples, they cover everything from building better analytics organizations to gathering data; implementing predictive analytics to linking analysis with organizational performance. You'll find specific insights for optimizing supply chains, online services, marketing, fraud detection, and many other business functions; plus chapter-length case studies from healthcare, retail, and financial services. Next, in the up-to-the-minute Analysis Without Paralysis, Second Edition, Babette E. Bensoussan and Craig S. Fleisher help you succeed with analysis without getting mired in advanced math or arcane theory. They walk you through the entire business analysis process, and guide you through using 12 core tools for making better decisions about strategy and operations -- including three powerful tools covered for the first time in this new Second Edition. Then, in Business and Competitive Analysis, Fleisher and Bensoussan help you apply 24 leading business analysis models to gain deep clarity about your business environment, answer tough questions, and make tough choices. They first walk you through defining problems, avoiding pitfalls, choosing tools, and communicating results. Next, they systematically address both “classic” techniques and the most promising new approaches from economics, finance, sociology, anthropology, and the intelligence and futurist communities. For the first time, one book covers Nine Forces, Competitive Positioning, Business Model, Supply Chain Analyses, Benchmarking, McKinsey 7S, Shadowing, Product Line, Win/Loss, Strategic Relationships, Corporate Reputation, Critical Success Factors, Driving Forces, Country Risk, Technology Forecasting, War Gaming, Event/Timeline, Indications, Warning Analyses, Competitor Cash Flow, ACH, Linchpin Analyses, and more. Whether you're an executive, strategist, analyst, marketer, or operations professional, this eBook collection will help you make more effective, data-driven, profitable decisions!


From world-renowned analytics and competitive/business intelligence expertsThomas H. Davenport, Babette E. Bensoussan, and Craig S. Fleisher

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Contents
  4. Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data
    1. Copyright Page
    2. Foreword and Acknowledgments
    3. About the Authors
    4. Introduction: The New World of Enterprise Analytics
      1. The Rise of Analytics
      2. Enterprise Analytics
      3. The Rise of “Big Data”
      4. IIA and the Research for This Book
      5. The Structure of This Book
    5. Part I: Overview of Analytics and Their Value
      1. 1. What Do We Talk About When We Talk About Analytics?
        1. Why We Needed a New Term: Issues with Traditional Business Intelligence
        2. Three Types of Analytics
        3. Where Does Data Mining Fit In?
        4. Business Analytics Versus Other Types
        5. Web Analytics
        6. Big-Data Analytics
        7. Conclusion
      2. 2. The Return on Investments in Analytics
        1. Traditional ROI Analysis
        2. The Teradata Method for Evaluating Analytics Investments
        3. An Example of Calculating the Value
        4. Analytics ROI at Freescale Semiconductor
    6. Part II: Application of Analytics
      1. 3. Leveraging Proprietary Data for Analytical Advantage
        1. Issues with Managing Proprietary Data and Analytics
        2. Lessons Learned from Payments Data
        3. Endnote
      2. 4. Analytics on Web Data: The Original Big Data
        1. Web Data Overview
        2. What Web Data Reveals
        3. Web Data in Action
        4. Wrap-Up
      3. 5. The Analytics of Online Engagement
        1. The Definition of Engagement
        2. A Model to Measure Online Engagement
        3. The Value of Engagement Scores
        4. Engagement Analytics at PBS
        5. Engagement Analytics at Philly.com
      4. 6. The Path to “Next Best Offers” for Retail Customers
        1. Analytics and the Path to Effective Next Best Offers
        2. Offer Strategy Design
        3. Know Your Customer
        4. Know Your Offers
        5. Know the Purchase Context
        6. Analytics and Execution: Deciding on and Making the Offer
        7. Learning from and Adapting NBOs
    7. Part III: Technologies for Analytics
      1. 7. Applying Analytics at Production Scale
        1. Decisions Involve Actions
        2. Time to Business Impact
        3. Business Decisions in Operation
        4. Compliance Issues
        5. Data Considerations
        6. Example of Analytics at Production Scale: YouSee
        7. Lessons Learned from Other Successful Companies
        8. Endnote
      2. 8. Predictive Analytics in the Cloud
        1. Business Solutions Focus
        2. Five Key Opportunities
        3. The State of the Market
        4. Pros and Cons
        5. Adopting Cloud-Based Predictive Analytics
        6. Endnote
      3. 9. Analytical Technology and the Business User
        1. Separate but Unequal
        2. Staged Data
        3. Multipurpose
        4. Generally Complex
        5. Premises- and Product-Based
        6. Industry-Generic
        7. Exclusively Quantitative
        8. Business Unit-Driven
        9. Specialized Vendors
        10. Problems with the Current Model
        11. Changes Emerging in Analytical Technology
        12. Creating the Analytical Apps of the Future
        13. Summary
      4. 10. Linking Decisions and Analytics for Organizational Performance
        1. A Study of Decisions and Analytics
        2. Linking Decisions and Analytics
        3. A Process for Connecting Decisions and Information
        4. Looking Ahead in Decision Management
        5. Endnotes
    8. Part IV: The Human Side of Analytics
      1. 11. Organizing Analysts
        1. Why Organization Matters
        2. General Goals of Organizational Structure
        3. Goals of a Particular Analytics Organization
        4. Basic Models for Organizing Analysts
        5. Coordination Approaches
        6. What Model Fits Your Business?
        7. How Bold Can You Be?
        8. Triangulating on Your Model and Coordination Mechanisms
        9. Analytical Leadership and the Chief Analytics Officer
        10. To Where Should Analytical Functions Report?
        11. Building an Analytical Ecosystem
        12. Developing the Analytical Organization Over Time
        13. The Bottom Line
        14. Endnotes
      2. 12. Engaging Analytical Talent
        1. Four Breeds of Analytical Talent
        2. Engaging Analysts
        3. Arm Analysts with Critical Information About the Business
        4. Define Roles and Expectations
        5. Feed Analysts’ Love of New Techniques, Tools, and Technologies
        6. Employ More Centralized Analytical Organization Structures
      3. 13. Governance for Analytics
        1. Guiding Principles
        2. Elements of Governance
        3. You Know You’re Succeeding When...
      4. 14. Building a Global Analytical Capability
        1. Widespread Geographic Variation
        2. Central Coordination, Centralized Organization
        3. A Strong Center of Excellence
        4. A Coordinated “Division of Labor” Approach
        5. Other Global Analytics Trends
        6. Endnotes
    9. Part V: Case Studies in the Use of Analytics
      1. 15. Partners HealthCare System
        1. Centralized Data and Systems at Partners
        2. Managing Clinical Informatics and Knowledge at Partners
        3. High-Performance Medicine at Partners
        4. New Analytical Challenges for Partners
        5. Centralized Business Analytics at Partners
        6. Hospital-Specific Analytical Activities: Massachusetts General Hospital
        7. Hospital-Specific Analytical Activities: Brigham & Women’s Hospital
        8. Endnotes
      2. 16. Analytics in the HR Function at Sears Holdings Corporation
        1. What We Do
        2. Who Make Good HR Analysts
        3. Our Recipe for Maximum Value
        4. Key Lessons Learned
      3. 17. Commercial Analytics Culture and Relationships at Merck
        1. Decision-Maker Partnerships
        2. Reasons for the Group’s Success
        3. Embedding Analyses into Tools
        4. Future Directions for Commercial Analytics and Decision Sciences
      4. 18. Descriptive Analytics for the Supply Chain at Bernard Chaus, Inc.
        1. The Need for Supply Chain Visibility
        2. Analytics Strengthened Alignment Between Chaus’s IT and Business Units
    10. Index
    11. FT Press
  5. Analysis Without Paralysis: 12 Tools to Make Better Strategic Decisions
    1. Copyright Page
    2. Dedication Page
    3. Acknowledgments
    4. About the Authors
    5. 1. The Role of Analysis in Business Management
      1. The Increasing Need for Effective Analysis
      2. Concluding Observations
    6. 2. The Analysis Process
      1. What Is Analysis?
    7. 3. BCG Growth/Share Portfolio Matrix
      1. Description and Purpose
      2. Link to the Experience Curve
      3. Link to the Product Life Cycle
      4. Combining the Experience Curve and Product Life Cycle
      5. Strengths
      6. Weaknesses
      7. How to Do It
      8. Case Study: Google as Viewed in a BCG Portfolio Planning Matrix
    8. 4. Competitor Analysis
      1. Description and Purpose
      2. Strengths
      3. Weaknesses
      4. How to Do It
      5. Case Study: Chinese Mobile Phone Market
    9. 5. Driving Forces Analysis
      1. Description and Purpose
      2. Strengths
      3. Weaknesses
      4. How to Do It
      5. Case Study: Driving Forces in the Digital Music Market
    10. 6. Financial Ratios and Statement Analysis
      1. Description and Purpose
      2. Basic Concepts Underlying Financial Ratio and Statement Analysis (FRSA)
      3. Components of Financial Statements
      4. Assessing the Appropriateness of Ratios
      5. Strengths
      6. Weaknesses
      7. How to Do It
      8. Activity or Efficiency Ratios
      9. Leverage or Solvency Analysis Ratios
      10. Liquidity Analysis Ratios
      11. Profitability Analysis Ratios
      12. Other Analysis Ratios: Capital Market or Shareholder Returns
      13. Methods of Ratio or Measure Comparison
      14. Consolidation and Segmented Analysis
      15. Case Study: FRSA of the Three Large North American Warehouse Clubs
    11. 7. Five Forces Industry Analysis
      1. Description and Purpose
      2. Threat of New Entrants
      3. Bargaining Power of Suppliers
      4. Bargaining Power of Buyers
      5. Threat of Substitute Products or Services
      6. Degree of Rivalry Among Existing Players
      7. Strengths
      8. Weaknesses
      9. How to Do It
      10. Case Study: Applying the Five Forces Model to the U.S. Passenger Airline Industry
      11. Case Study: Applying the Five Forces Model to the Global Pharmaceutical Industry
    12. 8. Issue Analysis
      1. Description and Purpose
      2. Strengths
      3. Weaknesses
      4. How to Do It
      5. Examples of Issue Analysis in Practice
    13. 9. Product Life Cycle Analysis
      1. Description and Purpose
      2. Strengths
      3. Weaknesses
      4. How to Do It
      5. Case Study: Apple’s Product Life Cycles and Growth Potential from the iPod to the iPad
      6. Endnotes
    14. 10. Scenario Analysis
      1. Description and Purpose
      2. Methods for Generating Scenarios
      3. Strengths
      4. Weaknesses
      5. How to Do It
      6. Case Study: Scenarios for Traditional and Emerging Forest Products Enterprises
      7. Endnotes
    15. 11. Macroenvironmental (STEEP/PEST) Analysis
      1. Description and Purpose
      2. Strengths
      3. Weaknesses
      4. How to Do It
      5. Case Study: STEEP Analysis of the Life and Death of Brands
    16. 12. SWOT Analysis
      1. Description and Purpose
      2. Strengths
      3. Weaknesses
      4. How to Do It
      5. Case Study: Lockheed Martin Corporation
      6. Endnote
    17. 13. Value Chain Analysis
      1. Description and Purpose
      2. Strengths
      3. Weaknesses
      4. How to Do It
      5. Case Study: Value Chain Analysis of Walmart Stores
    18. 14. Win/Loss Analysis
      1. Description and Purpose
      2. Strengths
      3. Weaknesses
      4. How to Do It
      5. Win/Loss Case Study: Email Marketing Solutions
    19. Index
    20. FT Press
  6. Business and Competitive Analysis: Effective Application of New and Classic Methods
    1. Copyright Page
    2. Dedication
    3. Praise for Business and Competitive Analysis
    4. Acknowledgments
    5. About the Authors
    6. Preface
      1. How to Use the Book
    7. 1. Business and Competitive Analysis: Definition, Context, and Benefits
      1. Understanding the Terminology
      2. Analysis as a Component in the Intelligence Cycle
      3. Competitive Analysis and Decision Making
      4. Shifting Organizational Priorities for Analysts and Analysis
      5. Summary
      6. References
      7. Endnotes
    8. 2. Performing the Analysis Process
      1. Understanding the Customers of Analysis
      2. Intelligence Analysis at Differing Organizational Levels
      3. Evaluating the Inputs to Analysis
      4. Making Sense of the Analysis
      5. Infrastructure to Support the Analysis Process
      6. Summary
      7. References
      8. Endnotes
    9. 3. Avoiding Analysis Pitfalls
      1. Analysis of Failure
      2. Four-Level Hierarchical Model of Analysis Failures
      3. Overcoming the Barriers and Improving Analysis Performance
      4. Summary
      5. References
      6. Endnotes
    10. 4. Communicating Analysis Results
      1. The Art of Effective Communication
      2. Packaging the Results of Your Analysis
      3. Delivering the Message
      4. Common Products and Reports Used by Analysts
      5. Creating the Report
      6. Communication Difficulties Faced by Analysts
      7. Effective Listening and Answering the Questions of Decision Makers
      8. Conduct Communication Follow-Up and Gather Feedback
      9. Pragmatic Considerations
      10. Summary
      11. References
      12. Endnotes
    11. 5. Applying the FAROUT Method
      1. Applying the Techniques
      2. An Evaluation Scheme for Assessing the Adequacy of Tools and Techniques: FAROUT
      3. References
      4. Endnotes
    12. 6. Industry Analysis (The Nine Forces)
      1. Short Description
      2. Background
      3. Strategic Rationale and Implications
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. Case Study: Rating the Nine Forces Model in the Australian Airline Industry
      8. FAROUT Summary
      9. Related Tools and Techniques
      10. References
      11. Endnotes
    13. 7. Competitive Positioning Analysis
      1. Short Description
      2. Background
      3. Strategic Rationale and Implications
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. Summary
      8. Case Study: Financial Services
      9. FAROUT Summary
      10. Related Tools and Techniques
      11. References
      12. Endnotes
    14. 8. Business Model Analysis
      1. Short Description
      2. Background
      3. Strategic Rationale and Implications
      4. The Business Model
      5. Classification of Business Models
      6. Strengths and Advantages
      7. Weaknesses and Limitations
      8. Process for Applying the Technique
      9. Case Study: Dell Computer and the Printer Market
      10. FAROUT Summary
      11. Related Tools and Techniques
      12. References
      13. Endnotes
    15. 9. SERVO Analysis
      1. Short Description
      2. Background
      3. Strengths and Advantages
      4. Weaknesses and Limitations
      5. Process for Applying the Technique
      6. FAROUT Summary
      7. Related Tools and Techniques
      8. References
      9. Endnotes
    16. 10. Supply Chain Management (SCM) Analysis
      1. Short Description
      2. Background
      3. Strategic Rationale
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. Case Study: A Tale of Two Supply Chains: Best Buy vs. Sears/Kmart
      8. FAROUT Summary
      9. Related Tools and Techniques
      10. References
      11. Endnotes
    17. 11. Benchmarking Analysis
      1. Short Description
      2. Background
      3. Strategic Rationale and Implications
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. Case Study: Delivery of Packages by Federal Express
      8. FAROUT Summary
      9. Related Tools and Techniques
      10. References
      11. Endnotes
    18. 12. McKinsey 7S Analysis
      1. Short Description
      2. Background
      3. Strengths and Advantages
      4. Weaknesses and Limitations
      5. Process for Applying the Technique
      6. Case Study: Privatization of Kenya Airways in the New Millennium
      7. FAROUT Summary
      8. Related Tools and Techniques
      9. References
      10. Endnotes
    19. 13. Shadowing
      1. Short Description
      2. Background
      3. Strategic Rationale and Implications
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. Case Study: Illuminating Strategy by Shadowing
      8. Mini Case Studies
      9. FAROUT Summary
      10. Related Tools and Techniques
      11. References
      12. Endnotes
    20. 14. Product Line Analysis
      1. Short Description
      2. Background
      3. Strategic Rationale
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. Case Study: eBay, Inc. in 2004
      8. FAROUT Summary
      9. Related Tools and Techniques
      10. References
      11. Endnotes
    21. 15. Win/Loss Analysis
      1. Short Description
      2. Background
      3. Strategic Rationale and Implications
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. Case Study: Microsoft Business Solutions
      8. FAROUT Summary
      9. Related Tools and Techniques
      10. References
      11. Endnotes
    22. 16. Strategic Relationship Analysis
      1. Short Description
      2. Background
      3. Strategic Rationale
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. FAROUT Summary
      8. Related Tools and Techniques
      9. References
      10. Endnotes
    23. 17. Corporate Reputation Analysis
      1. Short Description
      2. Background
      3. Strategic Rationale and Implications
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. Case Study
      8. FAROUT Summary
      9. Related Tools and Techniques
      10. References
      11. Endnotes
    24. 18. Critical Success Factors Analysis
      1. Short Description
      2. Background
      3. Strategic Rationale and Implications
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. Summary
      8. FAROUT Summary
      9. Related Tools and Techniques
      10. References
      11. Endnotes
    25. 19. Country Risk Analysis
      1. Short Description
      2. Background
      3. Strategic Rationale
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. Case Study: Zyboldt Metals (ZMC) Expansion into Eastern Europe
      8. FAROUT Summary
      9. Related Tools and Techniques
      10. References
      11. Endnotes
    26. 20. Driving Forces Analysis
      1. Short Description
      2. Background
      3. Strategic Rationale
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. Summary
      8. Case Study: The Digital Music Industry
      9. FAROUT Summary
      10. Related Tools and Techniques
      11. References
      12. Endnotes
    27. 21. Event and Timeline Analysis
      1. Short Description
      2. Background
      3. Strategic Rationale and Implications
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. Case Study
      8. Timelines in Competitive Analysis
      9. FAROUT Summary
      10. Related Tools and Techniques
      11. References
      12. Endnotes
    28. 22. Technology Forecasting
      1. Short Description
      2. Background
      3. Strategic Rationale and Implications
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. Using the Information
      8. Case Study: Bell Canada and the Delphi Process
      9. FAROUT Summary
      10. Related Tools and Techniques
      11. References
      12. Endnotes
    29. 23. War Gaming
      1. Short Description
      2. Background
      3. Strategic Rationale and Implications
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. Case Study
      8. FAROUT Summary
      9. Related Tools and Techniques
      10. References
      11. Endnotes
    30. 24. Indications and Warning Analysis
      1. Short Description
      2. Background
      3. Strategic Rationale and Implications
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. Summary
      8. FAROUT Summary
      9. Related Tools and Techniques
      10. References
      11. Endnotes
    31. 25. Historiographical Analysis
      1. Short Description
      2. Background
      3. Strategic Rationale and Implications
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. Case Study—Australian Menswear Retailer
      8. FAROUT Summary
      9. Related Tools and Techniques
      10. References
      11. Endnotes
    32. 26. Interpretation of Statistical Analysis
      1. Short Description
      2. Background
      3. Strategic Rationale and Implications
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. FAROUT Summary
      8. Related Techniques
      9. References
      10. Endnotes
    33. 27. Competitor Cash Flow Analysis
      1. Short Description
      2. Background
      3. Strategic Rationale and Implications
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Processes for Applying This Technique
      7. Case Studies
      8. FAROUT Summary
      9. Related Tools and Techniques
      10. References
      11. Endnotes
    34. 28. Analysis of Competing Hypotheses
      1. Short Description
      2. Background
      3. Strategic Rationale and Implications
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. Summary
      8. FAROUT Summary
      9. Related Tools and Techniques
      10. References
      11. Endnotes
    35. 29. Linchpin Analysis
      1. Short Description
      2. Background
      3. Strategic Rationale and Implications
      4. Strengths and Advantages
      5. Weaknesses and Limitations
      6. Process for Applying the Technique
      7. FAROUT Summary
      8. Related Tools and Techniques
      9. References
      10. Endnotes
    36. Index
    37. FT Press