Conclusion
Alignment is an overlooked sales force productivity tool. There are many obstacles that prevent companies from creating and maintaining good alignments. However, the benefits of good alignment are significant. Alignment deserves more attention and consideration from management than it often gets. Keep striving for good alignments, and watch out for the possible alignment blockades listed in Figure 5-12.
| Potential Alignment Blockade | Favorite Quotation |
|---|---|
| President's Cup Paula | ''How am I going to win the salesperson of the year award after you steal my accounts?'' |
| Mel the Mellow Manager | ''If it ain't broke, don't fix it.'' |
| Peter the Pessimist | ''We can't realign—our account data are no good. Besides, there's ... |
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