The Complete Graphic Designer

Table of contents

1. Cover
2. Title
3. Dedication
4. Contents
5. Introduction
6. Design for Communication
   1. Graphic Design Is Not Art
   2. Graphic Design Is Not the Same as Commercial Art
   3. Graphic Design Is Visual Communication
   4. Semiotics
   5. Depth of Meaning
   6. Perceiving Visual Messages
   7. The Communicative Quality of Color
   8. The Role of Design in Everyday Life (1/2)
   9. The Role of Design in Everyday Life (2/2)
7. The Design Process
   1. Research
   2. Developing the Creative Brief
   3. Concept Development
   4. Selling the Idea
   5. Executing the Concept or Idea
   6. Keeping a Design Process Record
8. Page Layout & Design
   1. The Grid
   2. Page Elements (1/3)
   3. Page Elements (2/3)
   4. Page Elements (3/3)
   5. Visual Hierarchy
9. Common Design Jobs
   1. Client Considerations
   2. Advertisements
   3. Printed Collateral
   4. Invitation Design
   5. Posters
   6. Brochure Design
   7. Publication Design
   8. Annual Reports (1/2)
   9. Annual Reports (2/2)
   10. Catalog Design
10. Corporate Identity
    1. An Identity Is Not a Brand
    2. Identity Design Considerations (1/3)
    3. Identity Design Considerations (2/3)
    4. Identity Design Considerations (3/3)
    5. Components of an Identity Program (1/3)
    6. Components of an Identity Program (2/3)
    7. Components of an Identity Program (3/3)
11. Branding
    1. The Importance of Branding
    2. Branding Basics
    3. Defining the Brand’s Audience
    4. Brand Components
    5. Package Design (1/2)
    6. Package Design (2/2)
    7. Branding in the Retail Environment (1/2)
    8. Branding in the Retail Environment (2/2)
12. Glossary
    1. A
    2. B
    3. C
    4. D
    5. E
    6. F
    7. G
    8. H
    9. I
    10. K
    11. L
    12. M
    13. N
    14. O
    15. P
    16. R
    17. S
    18. T
    19. U
    20. V
    21. W
    22. X
13. Selected Bibliography
14. Directory of Contributors (1/2)
15. Directory of Contributors (2/2)