O'Reilly logo

The Complete Editor, 2nd Edition by Edward Mullins, James Glen Stovall

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

chapter

6

Headlines and Summaries

The Job of the Headline

Types of Headlines

Principles of Headline Writing

Guidelines

Summaries

Conclusion

Exercises

 

 

 

 

When the Chicago Bulls were closing in on their sixth National Basketball Championship in 1998, Bill Parker, assistant managing editor of the Chicago Tribune, talked to all of the best headline writers on the newspaper’s staff. What he wanted was ideas. Parker knew that the Tribune’s front page on the morning after the Bulls won (if, in fact, they did) would be special. Many people would keep it for years to come. People around the nation—even around the world—would see it. The page would wind up on mugs and T-shirts and other souvenirs. The headline, which could be only four ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required