When US News asks a university president to perform the impossible task of assessing the relative merits of dozens of institutions he knows nothing about, he relies on the only source of detailed information at his disposal that assesses the relative merits of dozens of institutions that he knows nothing about: US News.
—Malcolm Gladwell, The New Yorker
One summer, Baylor University contacted the freshman members of the graduating class of 2012 with an extremely odd request.
Baylor asked the students to retake the SAT. Now mind you, these students had long ago finished the admission process. They had put down their enrollment deposits and would arrive at the private Baptist university ...