REFERENCES

Dedication

Beckhard, Richard. Agent of Change, Jossey-Bass, San Francisco, 1997

No Mistake

Cruver, Brian. Enron: Anatomy of Greed, Arrow Books, 2003

Oh Happy Tuesday

Strong, Edward K. Jr. The Psychology of Selling and Advertising, McGraw-Hill, 1925. Strong attributes the AIDA model to E. St. Elmo Lewis.

Midnight Express

Handy, Charles B. The Age of Unreason, Harvard Business School Press, Boston, Mass, 1990

Guide to Organizational Life

Berger, Peter L. and Luckman, Thomas. The Social Construction of Reality: A Treatise in the Sociology of Knowledge, Penguin University Books, 1971

Bertalanffy, Ludwig von. General Systems Theory, George Braziller 1968

Churchman, C. West. The Design of Inquiring Systems: Basic Concepts of System and Organization, ...

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