REFERENCES
Dedication
Beckhard, Richard. Agent of Change, Jossey-Bass, San Francisco, 1997
No Mistake
Cruver, Brian. Enron: Anatomy of Greed, Arrow Books, 2003
Oh Happy Tuesday
Strong, Edward K. Jr. The Psychology of Selling and Advertising, McGraw-Hill, 1925. Strong attributes the AIDA model to E. St. Elmo Lewis.
Midnight Express
Handy, Charles B. The Age of Unreason, Harvard Business School Press, Boston, Mass, 1990
Guide to Organizational Life
Berger, Peter L. and Luckman, Thomas. The Social Construction of Reality: A Treatise in the Sociology of Knowledge, Penguin University Books, 1971
Bertalanffy, Ludwig von. General Systems Theory, George Braziller 1968
Churchman, C. West. The Design of Inquiring Systems: Basic Concepts of System and Organization, ...
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