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The CMO’s Periodic Table: A Renegade’s Guide to Marketing by Drew Neisser

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Introduction

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What is a Renegade Marketer?

I’m not going to presume to give a “sound byte” answer to that question in this short introduction. It’s taken me three and a half decades in the trenches of advertising and marketing to form the understanding of Renegade-hood that today guides the work my team and I do at Renegade, LLC.

The fact is that it just can’t be boiled down to a sentence, or a paragraph, or even a few pages. It’s bigger than that. It would take a whole separate book of its own. (Stay tuned, I’m working on that one right now.)

As far as this book goes, I can promise that after you’ve read and absorbed these sixty-four targeted ...

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