THE CMO’S PERIODIC TABLE
A Renegade’s Guide to Marketing
Drew Neisser
New RidersFind us on the Web at www.newriders.comNew Riders is an imprint of Peachpit, a division of Pearson Education.To report errors, please send a note to errata@peachpit.com
Copyright © 2016 by Drew Neisser
Acquisitions Editor: Nikki Echler McDonaldProduction Editor: Danielle FosterDevelopment Editor: James HoustonProofreader: Jan SeymourCompositor: Alan IrikuraIndexer: James MinkinCover Design: Alan IrikuraInterior Design: Alan Irikura
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