About the Author

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Photo: Mike Albans

Drew Neisser is founder and CEO of Renegade, the NYC-based agency that helps CMOs transform marketing from mere messaging to programs of genuine value. Dubbing this approach “marketing as service,” Drew and the Renegade team are on a quest to eliminate ad pollution. The author is also a recognized authority on guerrilla marketing having won numerous awards for creativity and campaign effectiveness.

Through a long-time partnership with The CMO Club, Drew has met and interviewed well over 100 CMOs in the last five years. Ranked among Brand Quarterly’s “50 Marketing Thought Leaders Over 50,” he is an “expert ...

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