Preface
If you are a CEO, how would you rate the impact of your current HR department on business results relative to other key functions? The answer should be that they have a very similar impact. I’ve had the good fortune of working with a number of CEOs in rapidly growing companies who believed that if HR were run differently it could really drive measurable business results. That conviction allowed me to take on a larger mandate, to elevate the importance and breadth of HR.
Totally reinventing HR was not the game plan when setting out to write this book. As with many of us, my approach is the culmination of experiences over the course of my career. I’ve chosen to apply many well-worked out concepts from marketing in HR. Both CEOs and venture ...
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