Contents
Chapter 1:What Is a “CMO of People”?
Being Serious about the Concept of Brand
The Link from Employee Experience to Productivity and Performance
What Kind of Person Becomes a CMO of People?
Chapter 2:Impacting the Business as a CMO of People
What Impact Can an Elevated HR Function Deliver?
How a CMO of People Handled the 2008 Downturn
Fundamentals of the CMO of People Model
Range of Functions that Are Included in the HR Organization
Criteria for Success (Deciding What Not to Do)
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