The Clayton M. Christensen Reader

Index

advertising, 48–49, 56–58

agent-agent problem 76

Amazon, 149

Anadarko, 109–110

analytical planning, 11

Apple Computer, 1, 17–18, 20–21, 81–82, 83, 94, 106–107, 164, 165

Arm & Hammer brand, 54–55

asset write-downs, 73

automobile industry, 62–64, 137–139

Avid Technology, 30–31

background processes, 27

Best Buy, 119

Blockbuster, 163–164

brand building, 45, 55–62

brand equity, 55–56, 58–62

brand extensions, 58–62

Bucyrus-Erie, 2

business model

acquisitions and, 104–106, 112–117

analyzing current, 83–84

building, 87–93

components of, 84–87, 88

disruptive, 113–115, 143–145, 164

identifying need for new, 84–85, 93–96

innovation, 81–101, 112–117

obstacles to reinventing, 99

of target company, 104–106

when to keep old, 97

business schools, 130