NOTES

INTRODUCTION

1. The discussion of Procter & Gamble throughout this book comes from a series of authors’ interviews with Filippo Passerini and Lucy Hodgson between January and May 2009.

2. We thank Gartner, Inc., vice president Mark McDonald for his unknowing contribution to the Venn diagrams you will find throughout the book. Mark’s talk “Leading Beyond Now: Techniques to Manage Transformation and Change,” presented at the CIO Program at Gartner Symposium/ITxpo, Orlando, October 22, 2009, though in a different area, helped sparked what you see here.

CHAPTER 1

1. The discussions of Tom Tabor of Highmark throughout this book come from a series of interviews and correspondence the authors conducted with Dr. Ken Melani, Tom Tabor, Chuck ...

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